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DPI Diary

September 13, 2013

A summary of the week’s social media activities at FDACS/DPI

Ag Institute Annual Meeting Oct. 3 offers Briefing on Marketing Program

The Fresh From Florida logo is popping up more and more these days and chances are you have seen more than one TV commercial, online feature or print ad featuring the logo and Florida fresh produce and seafood recipes. Here’s an opportunity to learn about the objectives and strategies being implemented by the FDACS Division of Marketing to promote fresh  Florida produce under the “Fresh From Florida” brand. Susan Nardizzi, FDAC’s director of marketing and development, will review this consumer-friendly program, offer a sneak peek of next year’s plan and review strategies to market your products even more successfully at the Ag Institute of Florida annual meeting Thursday, October 3, 2013, at the Holiday Inn at Walt Disney World Resort, Lake Buena Vista, Florida. REGISTER HERE

New App Gives Agricultural Producers Real-Time Data on Temperature, Rainfall, More

WXStationFAWNThis week Commissioner of Agriculture Adam Putnam announced the “My Florida Farm Weather” program. Agricultural producers can now use their smartphones or computers to get real-time local weather data starting this week. The program, developed by the Florida Department of Agriculture and Consumer Services in partnership with University of Florida’s Automated Weather Network (FAWN), provides up-to-the-minute information on key weather variables, including rainfall, temperature, humidity, dew point, wind speed and wind direction.

The information is available online, where a map of the state of Florida aggregates data collected from weather stations on private agricultural lands throughout Florida. Visit http://fawn.ifas.ufl.edu/mffw/ and check the box next to “Grower” to view the data. The information is also available on Android smartphone platforms. An iPhone app is in the works. Full story here.

Commissioner Putnam Celebrates Florida’s First Thanksgiving 

Florida Commissioner of Agriculture Adam H. Putnam shared Spanish stew, roasted squash and fresh oranges with children at Sylvia Rodriguez Kimbell Elementary School in Tampa this week, to celebrate Florida’s – and the nation’s – first Thanksgiving. Spanish explorers and Native Americans held the first true Thanksgiving in St. Augustine on Sept. 8, 1565, more than 50 years before the Pilgrims’ famous meal at Plymouth. In addition to the First Thanksgiving meal, students and teachers at the school viewed a life-sized copy of “Florida’s Farm History,” the 2013 Florida Agriculture Literacy Day Book created by the Florida Department of Agriculture and Consumer Services and Florida Agriculture in the Classroom, Inc.

Time to nominate “Woman of the Year”

FDACS is seeking nominations for its annual Woman of the Year in Agriculture.The award, now in its 29th year, honors a female leader who has made a significant contribution to the state’s agricultural industry. You may email the application to Cheryl.Flood@freshfromflorida.com or fax it to 850-617-7744.

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